Travel Today, Indulge Tomorrow, or Enter the Draw! Switch Your Rewards, Your Way.

- Unlock up to 75,000 accelerated Joy Points every month with the freedom to switch between Travel and Lifestyle rewards.

OR

- Feeling lucky? Switch to the grand prize of AED 250,000 Draw every six months!

Switch

From WIN to JOY — Travel to Lifestyle. Choose. Switch. Enjoy.

Swipe

Swipe and Spend where it matters between Lifestyle and Travel Anytime.

Earn

Spend and Earn Up to 75,000 accelerated Joy Points with your Deem Card.

Redeem

Explore your card benefits, track your points and redeem your rewards, your way via the Deem Mobile App.

Other benefits
VOX Cinemas

Buy 1 Get 1 movie ticket offer at VOX Cinemas is now available for all Deem Mastercard holders. Click here to know more.

Talabat

Enjoy 20% off grocery or food orders (capped at AED 14) up to twice a month with your Deem Mastercard on the Talabat app. Click here to know more.

Free for life

Smile more when you spend with your Deem Platinum card. That's because it is free for life and you save AED 300 on annual membership fee. Click here to know more.

1x on all retail spends worldwide

When you use your card anywhere in the world and make purchases in AED (domestic) and non-AED (international) currencies, earn 1x Miles Up. You can earn up to 100,000 Miles Up every month across all spend categories.

Complimentary valet parking service

With Valtrans, you can be sure that your arrival at malls and hotspots will be smooth. Enjoy 4 complimentary valet parking services every month. Click here for terms.

Supplementary Credit Cards

Extend the suite of Deem benefits and privileges to your loved ones with Deem Supplementary Cards. Avail multiple supplementary cards at no cost. To apply just call our customer care. Click here to know more. Click here for terms.

10% off your car rental

Find the best rental prices on luxury, economy and family rental cars with FREE amendments in many locations worldwide. Click here to know more.

Up to 10% back on hotel bookings

Big savings on hotels in 120000 destinations worldwide. Browse hotel reviews and find the best guaranteed price on hotels for all budgets at booking.com. Click here to know more.

Up to 30% discount with Cleartrip

Enjoy savings when you explore breathtaking destinations around the world. Get discounts on roundtrips, international airfare and hotel reservations with Cleartrip. Click here to know more.

10% off on Farfetch

Farfetch delivers a unique shopping experience. Discover the latest in your favorite top fashion brands and emerging designers. Enjoy 10% off on selected luxury fashion with Farfetch. Click here to know more.

Visa appointments through Fulfill Solutions

Applying for travel visa made simple and quick for global traveler (Exclusive offer for Mastercard holders for only US$ 15). Click here to know more.

Access to 25+ airport lounges

It's the perfect start to your journey. Step into 25+ lounges in the Middle East and the Levant and relax before your flight with special access. Click here to know more.

Up to 15% off on Avis car rentals worldwide

When you're looking for a car rental anywhere in the world, you can turn to Avis and enjoy a 15% discount across Europe, the Middle East, Africa, Asia, the United States, and Canada. It's one of the most established car rental brands in the world. Click here to know more.

Free 2-year premium MyUS membership

If you love online shopping, this is a great service for you. It lets you shop from 1000,000+ U.S. retailers and delivers the items to your doorstep at affordable shipping rates. Click here to know more.

Deem Double Secure

Deem Double Secure Protects your credit card outstanding in the unfortunate event of death or critical illness and extends an equal amount to you or your nominee. It also covers up to 10% of you credit card outstanding for nine months in the event of involuntary job loss .Kindly contact 600-525550 or click here to know more.

Purchase Protection

Your purchases are protected in case of theft or accidental damage up to 180 days from date of purchase with Purchase Protection. Click here to know more.

You won't have to squint to read our Terms and Conditions.
I am a Miles Up customer and I have my Miles up points accumulated, what will happen to my point after the go live of the Joy Program?

Effective 1st of May 2025, all Miles Up points will be converted to Joy Points. Customers will be able to see their Joy points on the Deem Mobile App. They will be auto enrolled to the Joy Points Program under the Travel Category. If they wish to switch, they can login to the Mobile App and switch their category in the BENEFITS section.

What is Deem’s New Loyalty Program?

Deem Finance Joy-Win Credit Card Program allows cardholders to earn guaranteed Rewards on lifestyle and travel spends or get an entry into the draw of AED 250,000 with a spend of AED 100.

WIN Program: customer gets entries in the draw of AED 250,000 every 6 months.

JOY Program: customer can earn up to 100,000 Joy Points that can be redeemed as a payment to the card outstanding, or used for multiple options like Miles transfers, gift vouchers, instant purchases, flights, hotels & much more.

How can I select the Joy or WIN Program for my credit card?

Cardholders can log in to the Deem Mobile App and select the program they prefer (Joy or WIN) and accordingly they will be enrolled for the program for the calendar month. The selection is allowed up to a maximum of 2 times in the month.

What are the benefits of the WIN Program?

The WIN Program allows customers to earn entries into a biannual AED 250,000 prize draw.

For every AED 100 spent on retail purchases, one entry is awarded. Additional entries are earned for every subsequent AED 100 spent — the more you spend, the better your chances to win.

Wish to apply?
Hi, my name is
Aisha

and I need a
Platinum Miles Up card
My name is e.g. John
and I'd need a Platinum Miles Up card